Amiya (闺蜜) | AI Emotional Support for Women in IVF

Q: 4. When is Amiya available?

Amiya is launching in Singapore in 2026. Join the waitlist at https://guimi.care/#waitlist for priority early access.

Q: 7. What does 'Sense · Ground · Articulate · Activate' mean?

Amiya's four-step framework. Sense: detect the emotional spiral early through natural WhatsApp conversation. Ground: help the user name what she is feeling and interrupt the loop before it locks in. Articulate: help her put it into words the people around her can hear — her clinician, her partner, her family, and her friends. Activate: bring that care circle into the conversation with her consent, through translation, rehearsal, and timed nudges.

The Evidence

The Culture of Silence Is Destroying IVF Outcomes

$15–30K per cycle. Zero emotional infrastructure. Emotional exhaustion is the #1 non-financial reason women abandon treatment.

The Investment

You've invested $15,000–$30,000 in this cycle. Your clinic tracks your hormones, your follicles, your timing. Your emotional wellbeing deserves the same precision.

The Silence

1 in 3 IVF patients face clinical depression risk. Fewer than 10% seek help. In Asia, 面子 (face-saving) makes the silence even deeper.

The Dropout

Up to 48% of patients who stop treatment cite psychological burden as the primary non-financial reason — not the medicine, but the emotional spiral that went uncaught.

Meet Sara — The Silent Spiral

Day 0

“Your beta is negative.” Sara tells no one.

Day 1

Wakes with a pit in her stomach. Self-blame: 7/10.

Day 3

Snaps at her partner over dishes. Self-blame: 8/10.

Day 4

Cries in the car before work. Self-blame: 9/10.

Day 7

Googling “when to stop IVF.”

Amiya catches this at Day 2.

What You've Tried

You've Already Tried Everything

Meditation apps. Mood trackers. Googling at 2am. None of them saw what was really happening.

Apps That Wait for You to Report

Mood logging and self-report questionnaires feel like chores — and assume you'll be honest about how you're feeling. In our culture, you probably won't be.

AI That Talks

General-purpose chatbots are optimised for engagement, not detection. They don't understand IVF spirals, aren't calibrated for Asian cultural context, and can't tell the difference between sadness and a crisis building.

Tools That Isolate You

AI companions are designed to replace relationships, not strengthen them. They keep the conversation between you and the bot — never helping you connect with the real people around you.

Therapy That Can't Be There at 2am

Traditional therapy costs SGD 150–300 per session, happens once a week, and ends after 50 minutes. But spirals don't wait for your next appointment.

Sense. Ground. Activate.
Break the Spiral Before Day 7.

When you can't talk to anyone, you talk to Mei — your AI inside Amiya. When you're ready, Mei helps you talk to everyone.

1. Sense — Detect the Spiral Early

Mei notices what others miss — the same thought running for 48 hours, the self-blame getting louder, the withdrawal. Through natural WhatsApp conversation, not questionnaires.
2. Ground — Break the Loop

Mei helps you name what you're feeling and interrupt the loop before it locks in. Turning raw pain into words you can actually use.
3. Activate — Bring Your Circle In

When you're ready, Mei helps you bring people in — translating "I'm tired" into "I'm lonely in this," rehearsing the hard conversation, sending your partner a nudge you've consented to.

The Three Modes

One Platform. Three Ways It Protects You.

We Sense. We Ground. We Articulate. We Activate.

1-on-1

Sense the Spiral

1-on-1 Emotional Support

A judgment-free space to unload the weight you carry. Mei listens through natural WhatsApp conversation — detecting what you won't say out loud.

Many-on-1

Ground the Loop

Circuit Breaker

The same thought has been running for 2 days. Mei names it, interrupts it, and helps you set it down — turning raw pain into words you can actually use.

1-on-Group

Activate Your Circle

Connection Bridge

Mei helps you rehearse the hard conversation, translate your pain into words your partner can hear, and send a nudge when you're ready. Blame becomes vulnerability. Isolation becomes partnership.

Our North Star

The Vision

Every woman going through the hardest health journey of her life deserves emotional infrastructure — not just medical infrastructure. We're building it.

The Mission

Detect the spiral she won't talk about. Help her find the words. Bring her people in at the right moment. Starting with IVF. Expanding to every woman who endures health challenges in silence.

"She's spending $30,000 to create life. Help us make sure she doesn't lose herself in the process."

“Shared Vitality”

When She Thrives, Everyone Thrives.

Beyond the Screen

In-Person Community

Amiya doesn't replace human connection—we activate it. Join real-world events designed for women navigating IVF, chronic conditions, and the journey to vitality.

Because healing doesn't happen alone — online or offline.

Workshops

Expert-led sessions for you and your partner. From "Breaking the Spiral" masterclasses to IVF emotional resilience labs—grounded in clinical research.

Experiences

Curated sensory events. Sound baths, tea ceremonies, and art therapy designed to restore calm between IVF cycles and ground your nervous system.

Retreats & Trips

Immersive getaways for deep restoration. 2-day guided retreats in nature—reconnect with yourself, your partner, and your circle of support.

Questions

Frequently Asked

Straight answers about what Amiya is, and what it isn't.

1.What is Amiya?

Amiya (闺蜜) is a women's health solution and infrastructure that strengthens women's emotional wellbeing through chronic-illness treatment journeys — including IVF, breast cancer, HBOC, and other high-stakes health conditions. It detects emotional spirals through natural WhatsApp conversation, helps users interrupt the loop, and brings their clinician, partner, family, and friends into the conversation.

2.How is Amiya different from ChatGPT or Replika?

General chatbots and AI companions are optimised for engagement and often replace relationships. Amiya is designed to strengthen real-world relationships. It catches distress early through passive signals on WhatsApp, rehearses hard conversations, and sends timed nudges to the user's clinician, partner, family, and friends — with the user's consent.

3.Is Amiya a replacement for a therapist or clinical care?

No. Amiya is preventative emotional infrastructure that fills the gaps between clinical appointments. It is not a substitute for therapy, psychiatric care, or medical advice from a clinician.

4.When is Amiya available?

Amiya is launching in Singapore in 2026. Join the waitlist for priority early access.

5.Is Amiya culturally calibrated for Asian context?

Yes. Amiya is built with 面子 (face-saving) dynamics, multigenerational family pressure, and Asian cultural context embedded in the product design — not retrofitted from a Western model.

6.Why both WhatsApp and a dedicated app?

WhatsApp is for day-to-day conversation. Women are already there, so Amiya can detect subtle shifts — a thought looping for 48 hours, rising self-blame, withdrawal — without asking the user to log a mood. The dedicated app is for aggregated results: dashboards, tracking, and shared views that the user, her clinician, and her care circle can review together over time.

7.What does "Sense · Ground · Articulate · Activate" mean?

Amiya's four-step framework. Sense: detect the emotional spiral early through natural WhatsApp conversation. Ground: help the user name what she's feeling and interrupt the loop before it locks in. Articulate: help her put it into words the people around her can hear — her clinician, her partner, her family, and her friends. Activate: bring that care circle into the conversation, with consent, through translation, rehearsal, and timed nudges.

8.Does Amiya work for partners and family, not just the woman in treatment?

Yes. Partners and family members can sign up separately to get emotional support, though this comes in later phases of the product.

She Deserves More Than Silence

Join the waitlist. Be the first to access AI emotional support designed for women in IVF — and the people who love them.

Limited early access · Singapore launch · 2026

Confident about Retrieval